Background

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The Philippines Department of Tourism (DOT) requested the Canadian Urban Institute (CUI) to share its knowledge on tourism planning among tourism stakeholders in the Western Visayas region in central Philippines. DOT has noted CUI to have produced a Strategic Tourism Planning Manual.

Thus, the Western Visayas Tourism Summit was held on 9-10 February. Organized by the DOT in cooperation with CUI and the Regional Development Council (RDC), it drew together participants from local government units, national government agencies, academe, non-government organizations and people’s organizations, among others.

The two-day gathering produced a draft tourism action plan for Western Visayas.

Western Visayas Regional Tourism Action Plan 2010 Competition

The Competition

The purpose of this plan competition was to encourage and motivate stakeholders develop an appropriate tourism action plan 2010 for Western Visayas, given the region’s development context, resources, human capacities and political circumstances. The competition format for the preparation of the tourism action plan was intended to simulate the real-world process of planning tourism development and promotion. The quality of the idea, the strength of a good team, and the network of stakeholders in the region and the clarity and persuasiveness of the written action plan, all influence the tourism development in the region.

A tourism action plan defines the ‘who, what, where, when and how” of making tourism happen in Western Visayas. It provides a framework for local and national governments, business sector and non-government organizations to analyze tourism resources and concerns and to encourage development and promotion of tourism in WV.

Weeks before the summit, the provinces and cities were asked to come up with their individual tourism action plans. A consolidated inputs were completed, a copy of which is provided as part the summit handouts. From these consolidated inputs, each group shall develop a draft regional tourism action plan for Western Visayas.

The various tourism action plans served as inputs in the preparation of the draft Western Visayas Tourism Action Plan 2010.

The Output

The main intent and output of the workshop/competition was to assist the Regional Development Council come up with a Western Visayas Regional Tourism Action Plan 2010 in order to enhance the tourism industry of the region.

The main inputs for the preparation of the regional tourism action plan are the individual provincial/city tourism action plans prepared by the local governments.